Jill Anne Spence Professional Résumé
EXPERIENCE
MyVest, San Francisco, CA
Director of Marketing & Communications
10/01/2022 – 07/01/2024
- Developed and executed brand, creative and marketing strategy for an enterprise-level, software-as-a-service portfolio management platform.
- Collaborated cross-functionally with executives, product and sales teams to align brand and marketing strategy with business goals.
- Produced digital campaigns, web and supporting collateral ensuring brand and messaging consistency across all assets.
- Developed comprehensive infographics that conveyed complex product details in easy-to-read compelling terms.
- Drove 37% YOY website traffic growth through SEO, website optimization and content innovation.
- Established and maintained a marketing operations framework to track deliverables, priorities and timelines using project management tools.
- Delivered internal communications and brand engagement training for staff.
Investments & Wealth Institute, Greenwood Village, CO
Director of Creative Services
07/02/2012 – 04/01/2020
- Led a multidisciplinary marketing and creative team, managing the organization’s full brand, design and content portfolio.
- Managed vendor partnerships and creative agencies, overseeing project scoping, briefing and quality control.
- Developed and enforced comprehensive brand standards and creative guidelines across all communications.
- Directed two end-to-end brand overhauls aligning corporate identity, voice and visual standards across all channels.
- Oversaw large-scale creative projects which included publications, tradeshow presentations, events, infographics, and digital assets.
- Managed budgets, timelines and workflow systems for marketing and creative departments.
- Implemented HubSpot marketing automation to enhance campaign tracking and performance optimization.
- Partnered with senior leadership and board committees to shape brand vision and strategic initiatives.
- Directed successful large-scale website redesign of 2,000+ pages.
Financial Planning Association, Denver, CO
Art Director
09/01/2005 – 06/30/2012
- Art direction for international award-winning magazine, Journal of Financial Planning
- Design and produce thirteen financial book titles (both hardback and soft cover), varying in length and complexity of graphics and converted them to mobile format.
EDUCATION
- Regis University, Denver, Colorado, | Bachelor of Science Degree in Business Administration | Major: Marketing
- National Association of Communication Systems Engineers, Denver, Colorado | Webmaster Certification
- Ongoing courses in writing, SEO, technology, marketing, social media, design, ballroom dancing and Spanish
TECH EXPERTISE
- Adobe Creative Suites product line: Indesign, Illustrator, Photoshop, Acrobat
- HubSpot marketing automation certifications: (1) inbound marketing, (2) marketing software, (3) email marketing (4) marketing hub and (5) growth driven design
- Kentico, Drupal, Wordpress & Salesforce platforms
- HTML, CSS
- Google collaborative work environment, including Google Analytics
- Microsoft Office package
- Productivity software: Smartsheet, Slack, Trello, JIRA, Monday, Asana
AWARDS
- Gold Circle award for design excellence from the American Society of Association Executives
- APEX publishing excellence award five successive years
- Azbee Silver Award, Central Region from the American Society of Business Publication Editors
- Excel Silver Award from Association Media and Publishing
CORE COMPETENCIES
- Brand & creative leadership
- Cross-functional team management
- Strategic & visual storytelling
- Digital experience & optimization
- Project management
- Creative direction & production oversight
- Budgeting, resource & vendor management
- Brand governance & standards enforcement
- Content & campaign strategy